U8 – Marketing and Communication Units/Module

U8 – Communication, Marketing & Calculation

U8 - Marketing and communicationKnowledge

Trainees know …

  • basic business knowledge. [Level 4]
  • suppliers and purchasing sources.
  • how to handle customer base. [Level 4]
  • corporate identity and design. [Level 4]
  • an overview of regional price levels. [Level 4]
  • how to optimize workshop equipment. [Level 4]
  • the difference between costs and pricing. [Level 4]
  • product costs analysis. [Level 4]
  • how to delegate the work to other professionals. [Level 4]
  • about legal framework conditions. [Level 4]
  • different types of orders and performance of contracts. [Level 4]
  • about warranty regulations. [Level 4]
  • about advantages and properties of straw bale building. [Level 4]
  • elements of discussion techniques. [Level 4]
  • different types of client and their different needs. [Level 4]
  • how to communicate with other partners.

Skills

Trainees can …

  • formulate a marketing concept. [Level 4]
  • define appropriate and suitable target groups. [Level 4]
  • understand the concept of warranty as a marketing instrument. [Level 4]
  • recognize customer requirements. [Level 4]
  • use resources in the acquisition process efficiently and effectively.
  • convey an appropriate corporate identity. [Level 4]
  • prepare a quantity measurement. [Level 4]
  • calculate and order materials. [Level 4]
  • calculate costs. [Level 4]
  • submit a building contract. [Level 4]
  • optimize the workshop equipment. [Level 4]
  • optimize purchase of materials. [Level 4]
  • explain the advantages and properties of straw bale buildings. [Level 4]
  • understand and explain an offer and compile it according to the terms of reference. [Level 4]
  • negotiate with the client. [Level 4]
  • organize and lead a building site meeting. [Level 4]
  • work in teams.

Competence

Trainees can …

  • understand the commercial contexts. [Level 4]
  • understand the necessity of active marketing. [Level 4]
  • independently develop and adapt a marketing concept. [Level 4]
  • understand the significance of an appropriate corporate identity. [Level 4]
  • calculate material and order it according to terms of reference. [Level 4]
  • independently develop an offer concept. [Level 4]
  • insert skills on the topic of communication. [Level 4]

Materials/Documents:
U8 Learning Outcome – Level 3 | ECVET credit points: 4
U8 Learning Outcome – Level 4 | ECVET credit points: 6


U8 Session 1: The Market 3 hours
U8 Session 2: Marketing Strategy 3 hours
U8 Session 3: Branding 2 hours
U8 Session 4: Cost, Pricing and Contracts 6 hours
U8 Session 5: Verbal Communication 4 hours
U8 Session 6: Language Training – Technical Glossary (English, German, French, Spanish) no duration specified


Handbook U8 (new):


Links: U8 all sessions

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